Nike: The next wave
차며, 뛰며 힘껏 그들의 몸을 움직이는 사람들. 그들이 움직이는 이유는 누구를 위해서도, 어떻게 보이기 위해서도 아닙니다. 그저 그들 자신의 최선을 다할 뿐입니다. 화려한 퍼포먼스로 가득찬 영상에 매력적인 가치를 담았습니다. 중국에서 집행된 나이키의 광고입니다 :)
Advertising Agency: Wieden + Kennedy, Shanghai, China
Executive Creative Director: Yang Yeo
Creative Directors: Terence Leong, Azsa West, Shaun Sundholm
Art Directors: Christian Laniosz, Marc Garreta
Copywriters: TJ Walthall, Liu Wei, Max Pilwat
Director of Integrated Production: Angie Wong
Head of Content: Bernice Wong
Producer: Fang Yuan
Art Producer: Xuan Ong
Planning Director: Paula Bloodworth
Senior Planner: Leon Lin
Digital Strategist: Bill Tang
Business Director: Dino Xu
Associate Account Director: Jim Zhou
Senior Account Executive: Shawn Kai
Project Manager: Nicole Bee
Business Affairs: Jessica Deng, Kathy Zhan
Senior Designer: Patrick Rockwell
Designers: Wendy Yu, Deer CL
Production Manager: Vic Zhang
Digital Imaging Artist: Changqing Lee
FA Artist: Bin Liu