한 남성이 계곡물에 시원하게 담긴 맥주를 꺼냅니다. 꺼낸 맥주를 즐기려고하는 남성이 맥주캔을 따는 순간 탄산소리가 Busch하고 나옵니다. 탄산소리는 시간이 지나도 멈추질 않고 남성은 어쩔 줄 몰라하는게 익살스럽습니다. 동물들 마저도 쳐다보고 급기야 남성은 탄산소리를 막기위해 캔을 손으로 막는 제스쳐도 취하게 됩니다. 신선함을 브랜드 이름과 매치시켜 코믹하게 연출한 Busch의 광고입니다.

Credits:

Advertising Agency: Deutsch, New York, USA

Chief Creative Officers: Pete Favat, Dan Kelleher

Executive Creative Director: Jeff Vinick

Associate Creative Directors: Matthew Moyer, Jeff Kopay

Director of Integrated Production: Joe Calabrese

Senior Producer: Shane Smith

Copywriter: Jim LeMaitre

Director of Integrated Business Affairs: Maria Taris

Group Director, Integrated Business Affairs: Stacy Schwartz

Integrated Business Affairs: Jaymie Lipman

Senior Strategist: Sidney Henne

Project Manager: Sean Gilleylen

Account Director: Andrew Arnot

Account Supervisor: Joey Ricci

Asst. Account Executive: Mick Potthast

Production Company: Dummy

Director: Harold Einstein

Executive Producer: Eric Liney

Editorial Company: Arcade Edit

Executive Producer: Sila Soyer

Producer: Fanny Cruz

Editor: Dave Anderson

Asst. Editor: Sam Barden

Flame Artist: Tristian Wake

Flame Assistant: Mark Popham

Telecine: Company 3

Senior Producer: Rochelle Brown

Senior Colorist: Tim Masick

Post / VFX Production Company: NTropic

Executive Creative Director: Nate Robinson

Creative Director / Lead Flame: Simon Mowbray

Managing EP / Director of Business Dev.: Michael Bennett

Executive Producer: Michelle Hammond

Producer: Kirsten Collabolletta

Flame Artist: Gurvand Tanneau

Flame Asst.: Jerome Knight

Music / Licensed Music Tracks: APM Music

Audio Post Company: Sonic Union

Producer: Pat Sullivan

Mix Engineer: Paul Weiss

Studio Director: Justine Cortale