원시인들이 나란히 줄 서서 식량 배급을 기다리고 있습니다. 하지만 욕심많은 한 원시인은 이를 못 참고 머리를 쓰기 시작하는데요. 잔머리를 굴려서 조금씩 앞으로 전진하기 시작합니다. 한명씩 차근차근 경쟁자를 제거하며 결국 맨 앞에 도착하는데요. 하지만 결국 임산부 흉내를 내던 것이 걸려서 몰매를 맞을 위기에 처합니다. 위기의 순간 갑자기 화면이 현재의 마트로 바뀌는데요. 길게 줄 설 필요없이 어플을 통해 바로 결제하고 나갈 수 있다는 Monoprix의 영상광고였습니다.
Advertising Agency: Rosapark, Paris, France
Co-founders: Gilles Fichteberg, Jean-Fran?ois Sacco, Jean-Patrick Chiquiar
Creative Directors: Gilles Fichteberg, Jean-Fran?ois Sacco
Art Director: Cerise Leclerc
Copywriter: Louise Mussot
Managing Director, Strategic Planning Director: Sacha Lacroix
Associate Director: Quentin Labat
Account Director: Lucile Wissocq
Account Manager: Justine Ducher
Producer: Thomas Laurent
Strategic Planner: Sarah Herbain
Director: Antoine Bardou Jacquet / Partizan
Production: Partizan
Producer: Khalid Tahhar / Partizan
Production Director: Isabelle Labeylie / Partizan
1st Assistant Director: Olivier Coulhon / Partizan
DOP: Marc Gomez Del Moral / Partizan
Chief Decorator: Alexandre Vivet / Partizan
Styliste: Elise Bouquet / Partizan
Make-up: Annabelle Petit / Partizan
Head of digital strategies: Jeanne Neuschwander
Social media managers: Calliste Garrabos, Charlotte Giraud
PR: M?lanie Colleou
Executive Production: Production Family
Image Post-Production: Mikros
Post-producer: S?bastien Gros, Jonathan Trebois / Mikros
Editor: Sophie Reine / Mikros
Sound Production: Schmooze
Sound Producers: Matthieu Sibony, Gr?goire Galian / Schmooze
Sound Engineer: Sylvain Rety / Schmooze
Monoprix Marketing and Innovation Director: Florence Chaffiotte
Monoprix Brand Image Director: Nicolas Gobert
Monoprix Social Media Manager: St?phanie Jallet
CEO BLUE 449: Pascal Crifo
Deputy General Manager: Marion Haan
Senior Business Manager: Florence Mary
Head of Brand Activation: Fouad Hachani