영상 속의 아이는 장난감 자동차를 갖고 놀다가 싫증이 난 것 같습니다. 택배 상자를 이용해 자동차를 만들어서 집 안을 날아다니며 놀고 있는데요. 알고 보니 아이가 상자 속에서 자동차를 모는 상상을 하던 것이었습니다. 택배 상자로 즐겁게 노는 아이를 표현한 이 광고는 FedEx의 영상광고였습니다.
Advertising Agency: BBDO, New York, USA
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
EVP, Executive Creative Director: Greg Ketchum
EVP, Executive Creative Director: Tom Godici
SVP, Senior Creative Director: Greg Gerstner
VP, Creative Director: Banks Noel
VP, Senior Creative Director: Eric Goldstein
VP, Creative Director: Fred Kovey
Project Manager: Natalie Taylor
EVP, Director of Integrated Production: David Rolfe
VP, Group Executive Producer: Alex Gianni
Senior Producer: Melanie Cornish
Executive Music Producer: Melissa Chester
VP, Business Affairs: Kathy Bannon
EVP, Senior Account Director: Josh Steinman
VP, Account Director: Cailin Gibbons
Account Manager: Taylor Baird
Account Executive: Christian Martinez
Production Company: Biscuit
Director: Noam Murro
Partner/Managing Director: Shawn Lacy
Executive Producer: Jeff McDougall
Heads of Production: Rachel Glaub, Mercedes Allen-Sarria
Unit Production Manager: Jay Veal
Production Supervisor: Jen Berry
Director of Photography: Rodrigo Prieto
Production Designer: Brock Houghton
Editor: Work Editorial
Executive Producer: Erica Thompson
Producer: Chris Delarenal
Editor: Rich Orrick
Cutting Assistant: Audrey Weiner
Telecine: Color Collective
Telecine Artist: Alex Bickel
Producer: Claudia Guevara
Conform/Finishing/Visual Effects: Blacksmith
VFX Supervisor: Eliza Randall
2D Lead/Compositor: Jamie Scott
Compositors: Jacob Coy, Meggen Burdick, Jacob Slutsky, Yebin Ahn
CG Artists: Olivier Varteressian, Tuna Unalan, Rick Walia, Vitaliy Burov
Executive Producer: Charlotte Arnold
VFX Producer: Tina Chen
Music: Beacon Street Studios
Composers: Andrew Feltenstein, John Nau
Producer: Leslie DiLullo
Mix: Sound Lounge
Engineers: Tom Jucarone, Peter Holcomb
Producer: Becca Falborn