어딘가 모르게 슬퍼보이는 사람들이 있습니다. 자세히 보니 이들은 다 먹은 햄버거의 용기를 보고 슬퍼한 것이였는데요. 이 영상광고는 햄버거 한 개로 아쉬운 이들을 위해 더 큰 Grand Big Mac 나왔음을 알리는 McDonald's의 광고였습니다.

Advertising Agency: Leo Burnett London, UK

Business Director: Beth Watts

Account Director: Steph Bates

Senior Account Manager: Robert Ellen

Account Executive: Sophie Hedgley

Producer: Helen Choonpicharn

Project Director: Jamie Teale

New Business Manager: Alice Slade

Copywriter: Sam Hughes

Art director: Michaela Pannese

Chief Creative Officer: Chaka Sobhani

Creative Director: Graham Lakeland

Planner/CSU Director: Will Butterworth, Bianca Novaes

Designer: Paul Reddington

Photographer: Myles New

Photographer's agency: Myles New Photography

Media agency: OMD

Business Director: Emma Carr, David Burns

Client Leadership Manager: Patrick McDermott

Production company: Missing Link Films

Director: Alicia MacDonald

Producer: Ben Link

DOP: Kate Reid

Audio Post Production: Sam Robson / 750mph

Post Production: Framestore

CRM Agency Account Director: Suzanna Evans / Armadillo

Account Executive: Joe Panayiotou

PR Agency Account Director: Sophie Kinsella / Red Consultancy

Associate Director: Laura Oakley