어두운 새벽시간, 비디오 게임을 하고 있는 남자가 있습니다. 게임기를 잠시 내려놓고 프링글스를 먹는데요. '바삭' 소리를 내자마자 게임 속 캐릭터가 화면을 쳐다보더니 이내 화면 밖으로 나옵니다. 게임을 하고 있던 남자에게 다가가는 캐릭터의 모습이 굉장히 공포스러운데요. 놀랍게도 그가 원한 것은 프링글스였습니다. 프링글스를 먹자, 그는 조금 더 친근한 모습으로 변해 남자와 함께 소파에 앉습니다. 이 영상광고는 게이머들이 선택할 수 있는 스낵이 되고자 Xbox와의 파트너십을 바탕으로 제작된 영상광고였습니다.
Advertising Agency: Grey, UK
Creative Chairman: Javier Campopiano
Chief Creative Officer: Laura Jordan Bambach
Creative Directors: Pedro Rosa, Roberto Kilciauskas
Creatives: Terry O’Neill, Angela Harding
Strategic Planners: Lee Barber, Gil Caldwell-Dunn
Chief Content Officer: Jos? A. Garcia-Gonz?lez
Agency Producer: Michelle Kasper, Greg Kates
Agency Assistant Producer: Veronika Dvorska
Business Lead: Agi Varanyi
Business Director: Francesca Philson, Tamsine Foggin
Account Director: Rameez Al Aghbar
Account Manager: Caroline Barton
Production Company: Hunky Dory, Missing Pieces
Production Company Producer: Doochy Moult, Tyler Byrne
Production Company Executive Producer: John Dory
Director: Conor Byrne
D.O.P.: Andrij Parekh
Service Company in Slovenia: Division
Service Company Executive Producer: Rok Bukovec
Service company Producer: Rok Luneznik
Production Design: Miha Knific
Editor: Matthew Felstead
Colourist: Ben Rogers / GPS
Executive Post Producer: Annika Gustavsson / GPS (Gramercy Park Studios)
Head of VFX: Mark Beardall / GPS
VFX Artists: Eileen Chan & Stephanie Mills
Composer: Matthew Smith / Wake The Town
Artist Manager: Dominic Bastyra / Wake The Town
Lead Sound Engineer: Zak Kurtha / GPS
Production Company: The Mill++
Production Company Producer: Elliott Tagg
Production Company Executive Producer: Dougal Meese
Director: Jessica Bishopp, Alfie Johnson
Production Designer: Elizabeth El-Kadhi
DOP: Joe Douglas
Editor: Peter Andrews
Make-Up: Natasha Lawes
Artist Manager: Zach Brown
Brand Manager Raw Fury: Susie McBeth
Developers from Upstream Arcade: Patrick Martin, Adam Langridge
EMEA Partnership Lead Xbox: Gordon Donald
Managing Director: Claudine Harris / MIAI Brand Partnerships
Partnership Manager: Oliver Wiltshire
Media Agency: Carat2021-