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How Can We Make Ourselves Stronger? : Response to Commentaries
| 2022.07.28
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기타
| 한국언론학회
(한국언론학회)
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Interdisciplinary Problem Solving, Where Do We Go From Here? : A Commentary on Kim (2020)
| 2022.07.28
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기타
| 한국언론학회
(한국언론학회)
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On the Heterogeneous Nature of Social and Physical Domains, Ignorance of Ignorance, and Rift Among Academic Community : A Commentary on Kim (2020)
| 2022.07.28
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기타
| 한국언론학회
(한국언론학회)
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Co-Minding on Paradigmatic View of Community Problem-Solving : Introduction of Special Forum
| 2022.07.28
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기타
| 한국언론학회
(한국언론학회)
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Roles of Temporal Message Framing and Digital Channel Type in Perception and Dissemination of Food Risk Rumors
| 2022.07.28
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기타
| 한국언론학회
(한국언론학회)
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Now that online media channels have become important sources of risk information, online rumors about risks have become increasingly problematic. Guided by construal level theory and the social-mediated crisis communication model, this study tests direct, mediating, and moderating effects of temporal message frame and digital media channel type on people’s perceptions of food risk rumors and their intentions to share them. An online experiment with a 2 temporal frame (near vs. distant in time) x 2 channel type (web portal vs. social media site) between-subjects design was conducted among 413 Korean adults. Results show that risk perceptions are affected more by the channel on which rumor information is encountered than by the framing of the information. Specifically, rumor messages presumed to appear on social media generated (a) higher perceived susceptibility than those presumed to appear on web portals (main effects) and (b) higher levels of perceived susceptibility in a distant-future frame condition than in a near-future frame condition (conditional moderating effects). Perceived susceptibility also mediated the interaction effects of temporal frame and channel type on intention to share rumor. This study provides theoretical and practical implications for digital media channel effects on risk perceptions and dissemination intention for risk rumors.
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Banal Orientalism on YouTube: “Eat Your Kimchi” as a New Cultural Intermediary and its Representation of South Korea
| 2022.07.28
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기타
| 한국언론학회
(한국언론학회)
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This study examines the emergence of YouTube and its content creators as a major platform for introducing, mediating and interpreting South Korea to global audiences. By exploring Eat Your Kimchi (EYK), a YouTube channel based on content about Korea, this study discusses the novel roles and strategies of YouTubers as transnational cultural intermediaries, who as white expats continue to translate and interpret the East (i.e., South Korea) to the West, (i.e., Anglophone audiences). Firstly, EYK employ a strategy of selectively articulating their dual identity both as amateurs with no academic background or authority, and as cultural experts based on their hands-on experiences in South Korea. Secondly, EYK reproduce the discursive themes of infantilizing and othering South Korea, emphasizing cultural hierarchy, though in a subtle, everyday manner. This study suggests these discursive strategy and themes as seminal constituents of banal Orientalism that EYK as transnational cultural intermediaries produce in the process of introducing Korean society and its people to the globe. By highlighting banal Orientalism, which is repeatedly and successfully constructed in EYK’s discourses, we call attention to the cultural politics of YouTubers as one of the most influential transnational cultural intermediaries for online representation across countries, their cultures and societies.
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The Effects of Racial Hate Tweets on Perceived Political Polarization and the Roles of Negative Emotions and Individuation
| 2022.07.28
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기타
| 한국언론학회
(한국언론학회)
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While there are growing concerns among Americans about widening partisan gaps, some claim that the perceptions of polarization are exaggerated. According to the theory of false polarization, people tend to assume that opposing parties are more ideologically extreme than they actually are. Hate speech expressed and disseminated through social media, which provokes anger among the audience, might be a factor that drives such heightened perceptions. Drawing on the social identity model of deindividuation effects (SIDE model) and the affect-cognition literature, this experimental study (N = 480) investigates whether exposure to hate messages on Twitter (i.e., hate tweets) targeting Whites triggers negative emotions (i.e., anger and fear), thereby increasing the perceptions of political polarization among Whites. This study also examines whether the effect of hate tweets decreases when the source is individuated with personal information disclosed on the profile. A conditional process analysis reveals that exposure to hate tweets significantly provokes negative emotions and heightens perceived polarization through anger, and that source individuation significantly moderates the anger-provoking effect of hate tweets. These findings indicate that online hate speech may have implications for political perception and anger can play a significant role in the process. The theoretical and practical implications are discussed.
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위험가능성 인식 유형에 따른 예방행동에 대한 예측효과 검증
| 2022.05.13
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기타
| 한국언론학보
(한국언론학회)
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Perceived risk likelihood has been considered to be one of the key factors that predict engagement in
health protective behaviors. However, existing studies on perceived risk likelihood and preventive
behaviors have used a mixture of concepts, including perceptions of absolute (i.e., one’s overall
chances of experiencing the risk) versus comparative (i.e., one’s relative chances of experiencing the
risk compared with other people) risk likelihood, and perceptions of conditional (i.e., likelihood
estimated under a condition that specifies future inaction on health behaviors) versus unconditional
(i.e., likelihood that does not specify future behavior engagement) risk likelihood. Therefore, this study
aimed to untangle the mixed conceptualization and past findings by examining the relationshipsbetween each type of perceived risk likelihood and preventive behaviors. We first reviewed the
rationale for the causal relationships between each type of perceived risk likelihood and preventive
behaviors, and critically analyzed the method for verifying the effects of perceived risk likelihood.
Based on the review and critical reasoning, we hypothesized that conditional absolute risk perception
better predicts preventive behaviors in the face of health risks with obvious negative consequences
like infectious diseases, in comparison to other types of risk perceptions, including unconditional
absolute risk perception and comparative risk perception. We further hypothesized that conditional
absolute risk perception is positively associated with preventive behaviors and unconditional absolute
risk perception, while engagement in preventive behaviors has negative effects on unconditional
absolute risk perception when the effect of conditional absolute risk perception is controlled for. A
survey was conducted online in the context of COVID-19 with 445 adults aged 20 to 69 in Korea. The
results supported both hypotheses. First, we found that among the various types of perceived risk
likelihood assessed in the survey, conditional absolute risk perception best predicted COVID-19
preventive behaviors. Conditional absolute risk perception showed the highest correlation with
preventive behaviors compared to unconditional absolute risk perception, direct comparative risk
perception, and indirect comparative risk perception, and had the highest predictive power for
preventive behaviors. Second, we found that conditional risk perception reduced unconditional risk
perception indirectly by increasing preventive behaviors. These findings suggest that conditional
absolute risk perception should be used to accurately measure risk perception and increase predictive
power for preventive behaviors. This study has important theoretical implications for resolving
inconsistencies in findings on the predictive power of different types of perceived risk likelihood on
preventive behaviors. This study also has practical implications for health message design in strategic
communication during infectious disease outbreaks.
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임진왜란 원인과 책임에 대한 귀인 프레임 구성
| 2022.05.13
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기타
| 한국언론학보
(한국언론학회)
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This study investigated how Ryu Seong-ryong's Jingbi-rok framed the attribution of the
cause of the Imjin War and the responsibility for overcoming it. To this end, we first reviewed whether
this text met the conditions of news from a journalistic perspective, and then set up research
questions regarding the cause(or failure) of war and the responsibility for overcoming it, and how the
attribution of responsibility appears according to the type of article. Our content analysis showed that
Jingbi-Rok has a script structure following the 5W1H principles, a rhetorical system using analogies,and a spatial-temporal frame. Through the frame analysis of Jingbi-Rok as news text, we presented
some theoretical implications. First, the text analysis of Jingbi-Rok confirmed the framing theory that
media selectively chooses, emphasizes, and elaborates the values, virtues as well as weaknesses, and
strengths upheld by society. Second, the content analysis revealed that when dealing with problems
regarding social conflicts, the media presents the definition of the problem, its cause, moral
evaluation of the actor, and a frame for solution. Third, the analysis showed the theoretical fact that
the media selectively frame the causes and responsibilities of disasters according to the situation.
Fourth, the frame of responsibility for a disaster presented by the media was established and
interpreted differently depending on the political system, such as a monarchy. Fifth, the existing
theory that the media use frames from the perspective of the country's own interests when dealing
with international conflicts was also confirmed. Lastly, the analysis of Jingbi-Rok showed that the
attribution of responsibility is different depending on the type of news text. In other words, in episodic
texts, individuals were considered to be more responsible, while in thematic texts, there was a
tendency to attribute more responsibility to the organization or country. Moreover, this study showed
some realistic implications as well. Above all, the proportion of attribution to causing war appeared in
the order of international, individual, and organizational levels. Second, as for the international level,
the cause was powerful enemy and impractical diplomatic relations and at the individual level, the
king's failure to use human resources properly, and the incompetence of generals and other military
officials who ran away while neglecting their duties turned out to be the cause of failure. At the
organizational level, the dysfunction of the administration was the cause. Third, the attribution for
overcoming the war showed a high ratio on the individual level such as central management's tactical
strategy, general’ exemplary attitude, voluntary cooperation of the people, and the king's efforts to
overcome the crisis. Fourth, the king’s responsibility was not fully addressed considering that the war
broke out under a monarchy, where the king makes all the decisions. Fifth, it presented strategic
implications for what to prepare for and how to respond to national disasters such as war. Lastly,
based on the fact that psychological group thinking had led to a catastrophe, it evoked the
importance toword communication of the public as well as organizational communication within the
government. By analyzing Jingbi-Rok from a journalistic point of view, this paper suggested the
possibility that historical records can be studied by applying modern journalism theories
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의약품 부작용 메시지의 구조 및 표현과 복약 비이행 의도
| 2022.05.13
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기타
| 한국언론학보
(한국언론학회)
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Medicine messages are disclosed to the public in the form of written information through legal
procedures. They are delivered to recipients through various channels. The recipients perceive the
efficacy and side effects of medication through these messages and communication channels. This
perception can affect their medication behavior. Therefore, understanding how messages related to
side effects in written medicine information are perceived by recipients may be a starting point for
solving global public health problems, specifically the problem of medication non-adherence. Based
on these problems, this study analyzed how current written medicine information is perceived by
recipients. In current study side-effect message factors were divided into structure and expression of
the message. The message structure was designed with attention-distributed and integration types,
and the message expression was designed with numerical and verbal expressions. The intention
toward medication nonadherence and the message effect path were analyzed according to the
message factors. The results indicated that the side-effect message structure affected medication
non-adherence mediated the cognitive load. Furthermore, the expression of the side-effect message
affected medication non-adherence, which mediated the perceived likelihood of side effects.
Specifically, when body organ information was included in the side-effect message, the intention
toward medication nonadherence increased along with the increase in the cognitive load, and when
the perceived likelihood of side effects was verbally expressed, the intention toward medication
non-adherence was overestimated. Theoretically, this study expanded the cognitive load theory and
anchoring effect to include side-effect messages. Specifically, the mechanism of perception of
distorted side effects was explained by cognitive load and the anchoring effect. These attempts are
meaningful in that they analyzed medication non-adherence, which is a problem in the practical field,
as a communication process between written medicine information and the recipient. They verified
the theoretical validity of the message effect. In practice, this study empirically verified the
improvement draft in the foreign written medicine information section and proposed the direction of
medicine messages to policy makers of health institutions. It also verified the relationship between
medicine messages and medication behavior to provide meaningful insights to field medical and
pharmaceutical experts. This study demonstrated that side effect message structure and expression on
the written medicine information can impair message recipient health outcomes. Currently, in Korea,
despite the difference in the ability of the general public and experts to understand health
information, they are exposed to the written medicine information in the same form. However, the
United States, Europe, and Australia distinguish between medicine information written for medical
professionals and that written for patients. Therefore this study suggested the need for the
improvement of written medicine information centered on the message recipient.