광고정보센터 논문

How Can We Make Ourselves Stronger? : Response to Commentaries | 2022.07.28

기타 | 한국언론학회 (한국언론학회)

Interdisciplinary Problem Solving, Where Do We Go From Here? : A Commentary on Kim (2020) | 2022.07.28

기타 | 한국언론학회 (한국언론학회)

On the Heterogeneous Nature of Social and Physical Domains, Ignorance of Ignorance, and Rift Among Academic Community : A Commentary on Kim (2020) | 2022.07.28

기타 | 한국언론학회 (한국언론학회)

Co-Minding on Paradigmatic View of Community Problem-Solving : Introduction of Special Forum | 2022.07.28

기타 | 한국언론학회 (한국언론학회)

Roles of Temporal Message Framing and Digital Channel Type in Perception and Dissemination of Food Risk Rumors | 2022.07.28

기타 | 한국언론학회 (한국언론학회)

Now that online media channels have become important sources of risk information, online rumors about risks have become increasingly problematic. Guided by construal level theory and the social-mediated crisis communication model, this study tests direct, mediating, and moderating effects of temporal message frame and digital media channel type on people’s perceptions of food risk rumors and their intentions to share them. An online experiment with a 2 temporal frame (near vs. distant in time) x 2 channel type (web portal vs. social media site) between-subjects design was conducted among 413 Korean adults. Results show that risk perceptions are affected more by the channel on which rumor information is encountered than by the framing of the information. Specifically, rumor messages presumed to appear on social media generated (a) higher perceived susceptibility than those presumed to appear on web portals (main effects) and (b) higher levels of perceived susceptibility in a distant-future frame condition than in a near-future frame condition (conditional moderating effects). Perceived susceptibility also mediated the interaction effects of temporal frame and channel type on intention to share rumor. This study provides theoretical and practical implications for digital media channel effects on risk perceptions and dissemination intention for risk rumors.

Banal Orientalism on YouTube: “Eat Your Kimchi” as a New Cultural Intermediary and its Representation of South Korea | 2022.07.28

기타 | 한국언론학회 (한국언론학회)

This study examines the emergence of YouTube and its content creators as a major platform for introducing, mediating and interpreting South Korea to global audiences. By exploring Eat Your Kimchi (EYK), a YouTube channel based on content about Korea, this study discusses the novel roles and strategies of YouTubers as transnational cultural intermediaries, who as white expats continue to translate and interpret the East (i.e., South Korea) to the West, (i.e., Anglophone audiences). Firstly, EYK employ a strategy of selectively articulating their dual identity both as amateurs with no academic background or authority, and as cultural experts based on their hands-on experiences in South Korea. Secondly, EYK reproduce the discursive themes of infantilizing and othering South Korea, emphasizing cultural hierarchy, though in a subtle, everyday manner. This study suggests these discursive strategy and themes as seminal constituents of banal Orientalism that EYK as transnational cultural intermediaries produce in the process of introducing Korean society and its people to the globe. By highlighting banal Orientalism, which is repeatedly and successfully constructed in EYK’s discourses, we call attention to the cultural politics of YouTubers as one of the most influential transnational cultural intermediaries for online representation across countries, their cultures and societies.

The Effects of Racial Hate Tweets on Perceived Political Polarization and the Roles of Negative Emotions and Individuation | 2022.07.28

기타 | 한국언론학회 (한국언론학회)

While there are growing concerns among Americans about widening partisan gaps, some claim that the perceptions of polarization are exaggerated. According to the theory of false polarization, people tend to assume that opposing parties are more ideologically extreme than they actually are. Hate speech expressed and disseminated through social media, which provokes anger among the audience, might be a factor that drives such heightened perceptions. Drawing on the social identity model of deindividuation effects (SIDE model) and the affect-cognition literature, this experimental study (N = 480) investigates whether exposure to hate messages on Twitter (i.e., hate tweets) targeting Whites triggers negative emotions (i.e., anger and fear), thereby increasing the perceptions of political polarization among Whites. This study also examines whether the effect of hate tweets decreases when the source is individuated with personal information disclosed on the profile. A conditional process analysis reveals that exposure to hate tweets significantly provokes negative emotions and heightens perceived polarization through anger, and that source individuation significantly moderates the anger-provoking effect of hate tweets. These findings indicate that online hate speech may have implications for political perception and anger can play a significant role in the process. The theoretical and practical implications are discussed.

위험가능성 인식 유형에 따른 예방행동에 대한 예측효과 검증 | 2022.05.13

기타 | 한국언론학보 (한국언론학회)

임진왜란 원인과 책임에 대한 귀인 프레임 구성 | 2022.05.13

기타 | 한국언론학보 (한국언론학회)

This study investigated how Ryu Seong-ryong's Jingbi-rok framed the attribution of the cause of the Imjin War and the responsibility for overcoming it. To this end, we first reviewed whether this text met the conditions of news from a journalistic perspective, and then set up research questions regarding the cause(or failure) of war and the responsibility for overcoming it, and how the attribution of responsibility appears according to the type of article. Our content analysis showed that Jingbi-Rok has a script structure following the 5W1H principles, a rhetorical system using analogies,and a spatial-temporal frame. Through the frame analysis of Jingbi-Rok as news text, we presented some theoretical implications. First, the text analysis of Jingbi-Rok confirmed the framing theory that media selectively chooses, emphasizes, and elaborates the values, virtues as well as weaknesses, and strengths upheld by society. Second, the content analysis revealed that when dealing with problems regarding social conflicts, the media presents the definition of the problem, its cause, moral evaluation of the actor, and a frame for solution. Third, the analysis showed the theoretical fact that the media selectively frame the causes and responsibilities of disasters according to the situation. Fourth, the frame of responsibility for a disaster presented by the media was established and interpreted differently depending on the political system, such as a monarchy. Fifth, the existing theory that the media use frames from the perspective of the country's own interests when dealing with international conflicts was also confirmed. Lastly, the analysis of Jingbi-Rok showed that the attribution of responsibility is different depending on the type of news text. In other words, in episodic texts, individuals were considered to be more responsible, while in thematic texts, there was a tendency to attribute more responsibility to the organization or country. Moreover, this study showed some realistic implications as well. Above all, the proportion of attribution to causing war appeared in the order of international, individual, and organizational levels. Second, as for the international level, the cause was powerful enemy and impractical diplomatic relations and at the individual level, the king's failure to use human resources properly, and the incompetence of generals and other military officials who ran away while neglecting their duties turned out to be the cause of failure. At the organizational level, the dysfunction of the administration was the cause. Third, the attribution for overcoming the war showed a high ratio on the individual level such as central management's tactical strategy, general’ exemplary attitude, voluntary cooperation of the people, and the king's efforts to overcome the crisis. Fourth, the king’s responsibility was not fully addressed considering that the war broke out under a monarchy, where the king makes all the decisions. Fifth, it presented strategic implications for what to prepare for and how to respond to national disasters such as war. Lastly, based on the fact that psychological group thinking had led to a catastrophe, it evoked the importance toword communication of the public as well as organizational communication within the government. By analyzing Jingbi-Rok from a journalistic point of view, this paper suggested the possibility that historical records can be studied by applying modern journalism theories

의약품 부작용 메시지의 구조 및 표현과 복약 비이행 의도 | 2022.05.13

기타 | 한국언론학보 (한국언론학회)