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Han, E.-J., Han, M. W., & Lee, J. (Eds.). (2020). Korean Diaspora Across the World: Homeland in History, Memory, Imagination, Media, and Reality. Lexington Books
| 2022.09.13
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기타
| Asian Communication Research
(한국언론학회)
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Han, B. M. (2020). Beyond the Black and White TV: Asian and Latin American Spectacle in Cold War America. Rutgers University Press
| 2022.09.13
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기타
| Asian Communication Research
(한국언론학회)
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Kim, H. S. (2022). Cine-Mobility: Twentieth-Century Transformations in Korea’s Film and Transportation. Harvard University Press.
| 2022.09.13
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기타
| Asian Communication Research
(한국언론학회)
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Seo, H. (2022). Networked Collective Actions: The Making of an Impeachment. Oxford University Press.
| 2022.09.13
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기타
| Asian Communication Research
(한국언론학회)
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The Effects of Gain-Loss Framing and Message Sidedness on GMO Acceptance: The Mediating Role of Psychological Reactance
| 2022.09.13
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기타
| Asian Communication Research
(한국언론학회)
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Misinformation about GMOs (genetically modified organisms) circulated on social media has negatively impacted people’s beliefs and behaviors. This study explores whether and how the information element of online news can improve public attitudes toward controversial issues such as GMOs. For this purpose, a 2 (gain vs. loss frames) x 2 (one-sided vs. two-sided messages) experimental design is adopted. The results of ANCOVA show that those exposed to two-sided messages showed greater levels of GMO acceptance compared with those exposed to one-sided messages. A significant interaction effect on GMO acceptance was also found, demonstrating that a two-sided message focusing on the gain frame showed the highest levels of GMO acceptance. In addition, the effects of message sidedness and gain-loss frames on GMO attitudes are mediated by psychological reactance. Specifically, two-sided messages, compared to one-sided messages, led to lower GMO risk perceptions and higher GMO acceptance by reducing psychological reactance. Furthermore, compared to loss-framed messages, gain-framed messages decreased GMO risk perceptions and increased GMO acceptance by lowering participants’ psychological reactance. These results can provide a deeper understanding of the mechanism by which news messages might influence individuals’ acceptance of scientific information through activating psychological reactance.
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How Do We Accept YouTube Channels? An Analysis of Sequential Acceptance of a Shared Platform
| 2022.09.13
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기타
| Asian Communication Research
(한국언론학회)
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With the unprecedented growth of YouTube in the South Korean video market, this study aims to understand its exponential expansion of users by investigating the network effects of YouTube as a shared platform. To this end, we propose a new acceptance model where two discrete intentions (to subscribe to and share YouTube channels) were designated within the same phase and named sequential acceptance. For an analysis of the new model, the study conducted an online survey, due to Covid-19 circumstances, on generation Z YouTube users for a month in April 2021 and found 377 valid data. We used PLS-SEM for the model assessment and revealed meaningful explanatory power of sequential acceptance. To be specific, subscription intention plays an anchor point engendering a significant influence on sharing intention in that perceived values revealed mediating effects through subscription intention, validating the sequential acceptance. The value of this study is that our multi-layered intentions explain the user’s acceptance in-depth compared to existing studies and that our model can be a transformative foundation for future platform and acceptance studies by applying them in a different context. The study then recommends a series of actions to improve research and marketing strategy on a shared platform.
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A Discussion of Falsifiability and Evaluating Research: Issues of Variance Accounted For and External Validity
| 2022.09.13
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기타
| Asian Communication Research
(한국언론학회)
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Advertisement Format and Sexual Content as Heuristic Cues for the Credibility of News Delivered to South Korean Audiences Through Mobile Devices
| 2022.09.13
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기타
| Asian Communication Research
(한국언론학회)
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We tested the heuristic processing of online advertisements embedded in a mobile news site. Based on the bias hypothesis of the heuristic-systematic model (HSM) of information processing, we investigated whether the advertisement format (i.e., banner vs. pop-up) and sexual content serve as heuristic cues. Specifically, we looked for heuristic cues negatively associated with the evaluations of online news readers, including the credibility of the news agency and the news content, their perceived importance of and interest in news stories, and their intention to revisit the news website. The results of online experiments indicated that participants’ perceived credibility of news articles, perceived news importance and interest in news stories were negatively associated with the appearance of online advertisements showing sexually provocative content in the news stories. However, we found no association among the advertisement format, perceived credibility of the news agency and intention to revisit a news website. Our findings suggest that an advertisement featuring sexual appeals in mobile environments can function as a negative heuristic cue.
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A Condensed Discussion of Definition and Measurement: “It Don’t Make No Nevermind”
| 2022.09.13
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기타
| Asian Communication Research
(한국언론학회)
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Kwon, J. (2018). Straight Korean Female Fans and Their Gay Fantasies. University of Iowa Press
| 2022.07.29
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기타
| Asian Communication Research
(한국언론학회)
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