- 2024 메조미디어 트렌드 리포트
- [메조미디어]?미디어&마켓 이슈?2025년 1월 호
- [2023년 11월] 2024 디지털 미디어 & 마케팅 전망
- [2023년 6월] 2023 상반기 Media Trend Report
- [2021년 9월] 명품 브랜드 캠페인 성공 사례
- [Market Trend] 타깃 보고서_30-40대 직장인 남성
- [리서치애드]2024년 11월 인터넷 노출형 광고 결산 보고
- MZ세대 건강관리 트렌드 리포트
- [2024년 12월] 한 장이면 고민 끝! 2025 마케팅 이슈 캘린더
- [2023년 11월] 금융 업종 캠페인 성공 사례
커뮤니케이션 분야 질적 연구 방법 교육의 이슈와 과제
자료요약
The current research undertook in-depth interviews with 13 undergraduates majoring in communication to explore how they understood qualitative research methods and how they perceive the value of the methods after taking a qualitative research methods course. Thematic analysis of the data showed that students identified in-depth interviews as valuable tools that provided honest answers from the people of interest. Students came to understand the strengths and uniqueness of each data-gathering method with their perception changed after taking the course. However, they still found qualitative research methods to be difficult and challenging. The findings suggest that contextual factors negatively influenced the students’ evaluation of qualitative methods; nonetheless, participants still wanted to learn qualitative methods well to boost their skills for the job market. Interviews also revealed that the knowledge and skills in quantitative research methods influenced students’ understanding and evaluation of the methods. Based on these findings, the current study suggests ways in which instructors could strengthen qualitative methods courses to gain more leverage in undergraduate programs. Topics for follow-up studies are suggested and their implications are discussed.
목차
ABSTRACT
METHODS
RESULTS
DISCUSSION
CONCLUSION
REFERENCES
METHODS
RESULTS
DISCUSSION
CONCLUSION
REFERENCES
#qualitative research methods#research education#communication curriculum#research methods education in higher educationresearch education