중국 시장 진출을 위한 신 프랜차이즈 전략에 관한 연구
자료요약
The dissertation which it sees in the BBQ Chinese enterprise franchisee network of Qingdao grasped a present condition and a problem point, it establishes a new operation strategy as successful franchisee network of Qingdao enterprise and business there is also an objective for to the reason, in the objective which is big most to provide information, but it preceded it hopes the next Chinese advance of franchisee network at the enterprises, as the Chinese advance selection enterprise instance and Chinese local state analysis back utility it did.
BBQ의 중국 진출 배경
중국 시장의 특성
외식 및 BBQ 이용 실태
브랜드 인지도